Smart Money Radar / Tickers / EL

EL Household & Personal Products

CROWD: RED Active holders jumped 632 to 561 recently. Ten years of our own data says fast institutional pile-ins mark late money, not early money. Careful chasing this.
Active holders
561
of 828 total, index funds excluded
This quarter
+99
169 out
Conviction
1 bps
median holder weight: token bet
Streak
0q
consecutive rising quarters

The crowd, 2016 to now

active holders per quarter
2016Mar 2026
Holdings as of Mar 31, 2026, filed by May 16, 2026. Counts for the newest quarter keep settling for a few weeks as amendments land.

The tide

funds in (up) vs out (down)
Jun 23 Mar 26

Top holders

by reported value · $16.4B held
FundValueNote
BlackRock, Inc. $1.3B
FMR LLC $1.3B
VANGUARD CAPITAL MANAGEMENT… $1.2B
BANK OF AMERICA CORP /DE/ $994M
VANGUARD PORTFOLIO MANAGEME… $872M
STATE STREET CORP $846M
EAGLE CAPITAL MANAGEMENT LLC $569M
SCHRODER INVESTMENT MANAGEM… $545M
Bank of New York Mellon Corp $488M
Independent Franchise Partn… $476M

Tourists vs true believers

every holder a dot · right = bigger bet in their own book, up = patient money
TOURISTS: small bets, fast churn BELIEVERS: real weight, patient books POSITION WEIGHT IN THE HOLDER'S OWN BOOK (LOG) PATIENCE
Hover any dot for the fund and its bet size. Patience is measured from each filer's actual quarter-to-quarter turnover across our whole database.