Consumer StaplesConsumer Staples Distribution & RetailFood Retail
CROWD: AMBER
Institutional ownership is building here (9 rising quarters). Not yet crowded, but the quiet phase is ending.
Active holders?Institutions that actively chose this stock. Index funds and mega-diversified platforms (filers holding 1500+ names) are stripped out; they hold it automatically, not by decision.
684
of 953 total, index funds excluded
This quarter?Turnover of the active crowd vs the prior quarter: funds that opened a position vs funds that closed out entirely. The split shows texture: broad new interest vs a revolving door.
+160
79 out
Conviction?How big this position is inside the typical holder's own portfolio (median, in basis points). 1 bps is pocket lint they will not miss; 200+ bps is a bet they did real work on. Many holders at tiny weight is weaker than few holders at real weight.
5 bps
median holder weight: token bet
Streak?How many quarters in a row the active holder count has risen. Persistence, not a buy signal: long streaks are how names end up crowded.
9q
consecutive rising quarters
The crowd, 2016 to now
active holders per quarter
2016Mar 2026
Holdings as of Mar 31, 2026, filed by May 16, 2026. Counts for the newest quarter keep settling for a few weeks as amendments land.
The tide
funds in (up) vs out (down)
Top holders
by reported value · $22.3B held
Fund
Value
Note
BlackRock, Inc.
$3.1B
VANGUARD PORTFOLIO MANAGEME…
$1.4B
VANGUARD CAPITAL MANAGEMENT…
$1.2B
STATE STREET CORP
$1.0B
FRANKLIN RESOURCES INC
$692M
MORGAN STANLEY
$681M
GEODE CAPITAL MANAGEMENT, L…
$615M
FMR LLC
$605M
JPMORGAN CHASE & CO
$530M
Invesco Ltd.
$459M
Tourists vs true believers
every holder a dot · right = bigger bet in their own book, up = patient money
Hover any dot for the fund and its bet size. Patience is measured from each filer's actual quarter-to-quarter turnover across our whole database.